Associate Director - Performance Marketing - EduTech

Responsibilities

- Directly responsible for digital marketing spends to achieve maximum enrollments.

- Media planning & digital strategy for executive education courses for global markets.

- Management of paid media execution, in line with target yields and spend levels.

- Collaborate with Sales leaders to develop an optimal lead contact and conversion strategy for the sales team, with alignment on sales contact strategy.

- Team management of digital marketeers

Requirements

- 8+ years of Digital Marketing experience, specifically related to Paid Media Management & Lead Generation.

- Proficiency with digital marketing platforms and technologies - Adwords, Facebook, Linkedin & affiliates.

- Strong analytical skills and data-driven thinking

- Prior experience in managing teams of 5+ digital marketeers