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10/11 Sadhna Kumari
Associate Consultant - Recruitment at Bask HR Consulting Pvt. Ltd

Views:560 Applications:200 Rec. Actions:Recruiter Actions:137

Head - Growth - Performance Marketing (7-12 yrs)

Bangalore/Mumbai/Navi Mumbai Job Code: 1002076

Role:

- Development of state-of-the-art digital marketing strategy for quality lead generation and customer engagement across all digital channels with a balanced focus on scale and CPA

- Ownership of performance marketing delivery and budgets on all channels, including interfacing with- cross functional teams and channel account managers.

- Focus on data driven decision making and consumer insight to assess channel potential and quickly scale to deliver at acceptable costs.

- Work closely with product, BD and brand marketing teams to plan 360-degree campaigns.

- Research, assess and implement best and emerging industry practices.

- Run experiments with clear success/failure metrics.

Skills:

- Ability to understand business objectives and break them down into targets achievable through digital marketing.

- Deep understanding of analytics tools, insight generation and attribution models best aligned with the channel strategy.

- Thorough knowledge of measurement tools, attribution models, marketing funnel particularly on website driven lead generation

- Experience with designing landing pages to optimize funnels and strong focus on consumer insight

- Strong understand of A/B testing, audience targeting, budding strategies on various platforms.

Persona:

- Must have over 7 years of experience handling digital marketing campaigns across Google, Facebook and networks at scale.

- Demonstrated work experience in scaling startups/new products with focus on RoI delivery particularly in vernacular markets

- Strong communication skills (oral and written) and ability to work with minimum supervision.

- Team player, agile and adaptable to changing priorities.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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