Founder & CEO at BinaryStar SearchX
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Associate Director - Marketing Strategy/GTM - Online Pharmacy/Health APP (8-12 yrs)
- 8-10 years' hands-on experience of managing brands, marketing initiatives and exposure to marketing operations
- Experience of managing digital marketing strategies, GTM strategy and driving profitable customer acquisition via paid channels.
- Work closely with a range of cross-functional teams-product, customer success, design, and content-to fuel product adoption, develop go-to-market strategy and drive launches for our products
- Launch, drive and assess success of marketing initiatives
- Identify key success metrics and partner with on analysis of user information and data
- Identify and support strategy for user acquisition roadmap
- Lead and support monetization initiatives with key market segments, and prepare pricing strategy for execute
- Identifying key markets and segments of interest. Project managing operational efforts on product-customer programs. Work the promotion plans, align the same with management and execute with the help of business partners.
- Supporting product identification and user journey development
- Evaluation of new partners and vendors for related opportunities