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22/11 Alina Singh
Founder & CEO at BinaryStar SearchX

Views:1988 Applications:546 Rec. Actions:Recruiter Actions:518

Associate Director - Marketing Strategy/GTM - Online Pharmacy/Health APP (8-12 yrs)

Mumbai Job Code: 1183690

- 8-10 years' hands-on experience of managing brands, marketing initiatives and exposure to marketing operations

- Experience of managing digital marketing strategies, GTM strategy and driving profitable customer acquisition via paid channels.

- Work closely with a range of cross-functional teams-product, customer success, design, and content-to fuel product adoption, develop go-to-market strategy and drive launches for our products

- Launch, drive and assess success of marketing initiatives

- Identify key success metrics and partner with on analysis of user information and data

- Identify and support strategy for user acquisition roadmap

- Lead and support monetization initiatives with key market segments, and prepare pricing strategy for execute

- Identifying key markets and segments of interest. Project managing operational efforts on product-customer programs. Work the promotion plans, align the same with management and execute with the help of business partners.

- Supporting product identification and user journey development

- Evaluation of new partners and vendors for related opportunities

Women-friendly workplace:

Maternity and Paternity Benefits

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