Executive Search - CEO at StarChase Executive Search
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Associate Director - Marketing Strategy & Commercial - Consumer Product - IIM/FMS/MDI/ISB (8-12 yrs)
Associate Director Marketing Strategy & Commercial - Consumer Product Company
Strategy and Business Development :
- Define strategic direction for the sales and commercial operations and identify/validate key opportunities to drive profitable growth
- Provide inputs on Gross Margin Improvement, Marketing Mix, Sales Force Alignment/Expansion & effectiveness
- Strategic Inputs on business development opportunities like co-promotions /partnerships
Commercial Operations :
- Work with sales, commercial excellence, and marketing teams, to develop/enhance and deploy strategies, processes, and systems to support commercial success (e.g., sales force targeting, sales force incentive compensation, sales force size/alignment, promotional resource, pricing framework)
Marketing Management :
- Responsible for developing and managing marketing strategy for India
- Manages marketing/product team and budgets
- Directs and controls all sales support activities such as customer and economic analysis, market testing, advertising, market research.
Preferred background :
- MBA from premier institute (only) with 8-12 years experience
- Top-tier strategy consulting experience
- Experience in consumer packaged goods
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