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Associate Consultant at Careernet Technologies Pvt Ltd
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Associate Director - Marketing - eCommerce (8-9 yrs)
Customer understanding :
- Be the voice of the customer internally
- Understand needs - even those that the customers themselves may not realize
- Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior
Pricing :
- Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting
- Use discounting to drive portfolio mix and achieve strategic goals
Merchandising :
- Develop and execute plans to showcase the right products
- Identify cross-selling and upselling opportunities
- Own the customer experience in the category - make navigation, discovery easier. Save the customer time
- Identify the parameters customers use to make decisions and ensure catalog richness
Marketing :
- Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc.
- Understand SEM, SEO and E-mail marketing - identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders
Promotions :
- Create promotions to drive revenue, margins, etc.
- Own both creation and execution of promotions calendar including special occasions
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