Associate Consultant at Careernet Technologies Pvt Ltd
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Associate Director - Marketing - Consumer Durable/FMCG (6-9 yrs)
What this job entails:
Customer understanding
- Be the voice of the customer internally
- Understand needs - even those that the customers themselves may not realize
- Stay on top of changing trends and strategic priorities through in-depth data analysis
Pricing
- Develop the right pricing policy
- Use discounting to drive portfolio mix and achieve strategic goals
Merchandising
- Develop and execute plans to showcase the right products
- Identify cross-selling and upselling opportunities
- Own the customer experience in the category
- Identify the parameters customers use to make decisions and ensure catalog richness
Marketing
- Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels.
- Understand SEM, SEO and Email marketing
Promotions
- Create promotions to drive revenue, margins, etc.
- Own both creation and execution of promotions calendar including special occasions
Catalogue
- Own catalogue content creation
- Drive better conversions through catalogue improvement & enhancement basis customer insights
Operations
- Work with internal sourcing, quality & design team to track key project milestones, ensure processes
- Work with buying and sourcing teams to plan inventory & inwarding as per requirement, ensure inventory sufficiency & reduce non-selling inventory
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