Associate Director - Marketing - Consumer Durable

1. Owning the Portfolio Marketing agenda for India business. Help in strategizing and driving the execution of brand plans for ICCON in offline, online, and PR channels to achieve the revenue results.

2. Execute the creation of marketing communication with the help of a creative agency.

3. Execute Digital Marketing strategy to build a brand via 40% SOW in Target Audience to build offtake from retail stores.

4. Execute PR to build disruptive stature in channel partners (current and future), employees (current and future), and investor/mentors' minds.

5. Conduct in-depth consumer research to understand usage and attitude analysis, quantitative and qualitative both, to decide the way ahead on communication and product development.

6. Ability to contribute yourself with execution end to end.