Job Role: Customer understanding: - Design and run consumer research programs - Be the voice of the customer internally - Understand needs - even those that the customers themselves may not realize - Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior Marketing : - Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc. - Understand SEM, SEO and E-mail marketing - identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders - Creating Offline and Online Affiliate Programs to increase offtake and customer acquisition - Creating thematic marketing campaigns and implementing the same with the marketing theme Pricing : - Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting - Use discounting to drive portfolio mix and achieve strategic goals Promotions : - Create promotions to drive revenue, margins, etc. - Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine's day, etc.) - Work with buying and inventory planning teams to reduce inventory where needed Merchandising : - Develop and execute plans to showcase the right products - Identify cross-selling and upselling opportunities - Own the customer experience in the category - make navigation, discovery easier. Save the customer time - Identify the parameters customers use to make decisions and ensure catalog richness Catalogue :&nbsp; - Own catalogue content creation - lead catalogue photoshoot; content creation, drive this via internal catalogue; marketing teams - Drive better conversions through catalogue improvement &amp; enhancement basis customer insights Operations :&nbsp; - Work with internal sourcing, quality &amp; design team to track key project milestones, ensure processes are followed for review ; reporting of the same - Work with buying and sourcing teams to plan inventory; inwarding as per requirement, ensure inventory sufficiency &amp; reduce non-selling inventory

Bangalore

Associate Director - Marketing/Catalog/Category Management - Life Style Products 

Associate Director - Marketing/Catalog/Category Management - Life Style Products  ,Job Description for Associate Director - Marketing/Catalog/Category Management - Life Style Products  in RGF Professional in  Bangalore for (6-9) years of experience. Apply Now!

Job Description for Associate Director - Marketing/Catalog/Category Management - Life Style Products  in RGF Professional in  Bangalore for (6-9) years of experience. Apply Now!