Associate Consultant at Careernet Technologies Pvt Ltd
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Associate Director - Marketing/Branding/Trade Marketing - eCommerce (7-9 yrs)
Branding/Trade Marketing/Marketing - eCommerce Company
Hiring for Associate Directors who have experience into Branding/Marketing/Trade Marketing/ Product Development background with People management experience
Marketing :
- Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc.
- Understand SEM, SEO and E-mail marketing - identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders
Promotions :
- Create promotions to drive revenue, margins, etc.
- Own both creation and execution of promotions
- Work with buying and inventory planning teams to reduce inventory where needed
Customer understanding :
- Be the voice of the customer internally
- Understand needs - even those that the customers themselves may not realize
- Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior
Pricing :
- Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting
- Use discounting to drive portfolio mix and achieve strategic goals
Merchandising :
- Develop and execute plans to showcase the right products
- Identify cross-selling and upselling opportunities
- Own the customer experience in the category - make navigation, discovery easier.
Product Development :
- Trade Marketing
- Brand Management
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