1.&nbsp; Brand Marketing and Public Relations : - Developing our innovative brand - to ensure our staff, customers and digital profile across all stakeholders consistently Marketing reflect our values and proposition Marketing - Work with the leaders on driving our PR activities- to raise further our profile with our key target audiences Marketing - Strategize and implement creative ideas, surveys for uplift of our Brand. - Drive the reach &amp; quality of corporate communication to create better awareness of performance, vision &amp;strategies 2. Product Marketing (Business Segment Marketing &amp; Partner Marketing along with Campaign Management) : - Understand &amp; Segment the potential customer base for each segment and develop customized marketing opportunities. - Own Ideation &amp; Execution of Marketing Strategies to increase awareness and optimize the buyer journey as it relates to specific Marketing business/channel/partner segments. This will include (but not limited to) segment specific campaigns, alliances, affiliates, events, visibility in various relevant forums etc. - Work with Business Teams for the strategy around product messaging, positioning and marketing for new launches and/or new business acquisitions via relevant campaigns - Plan Segment/Channel/Partner specific Annual Marketing &amp; Communication Calendar incorporating various possible campaigns basis industry trends, events, seasonality in business and other relevant factors. 3. Research &amp; Analytics (to understand target segments and to penetrate with effective segments) : - Analyze the performance of Campaigns using historic benchmarks and test new innovative ideas to improve them - Research the sector, market trends, customer attitudes, competitors and benchmarking best practices. - Continue to develop and train in new technologies, social media and latest thinking at each segment/vertical level and at the organization level. - Automate relevant marketing initiatives/campaigns Promote relevant data-based tracking for every campaign/marketing initiative 4. Post-Acquisition Customer Engagement : - Orchestrating internal and external communications through multiple channels and successfully achieving the desired impact. - Actively generating customer insights to ensure business decisions are taken in view of customer expectations. - Driving customer relationships to retain customers and to create cross/up-selling opportunities, culling out new success stories.

Gurgaon/Gurugram

Associate Director - Marketing - BFS 

Associate Director - Marketing - BFS  ,Job Description for Associate Director - Marketing - BFS  in Aasaanjobs.com in  Gurgaon/Gurugram for (4-8) years of experience. Apply Now!

Job Description for Associate Director - Marketing - BFS  in Aasaanjobs.com in  Gurgaon/Gurugram for (4-8) years of experience. Apply Now!