Associate Director - Marketing & Communication - Real Estate

Position Overview

Experienced and dynamic Marketing Residential Specialist to lead the marketing / communication and operations to drive revenue growth, expand market presence, and ensure operational excellence within the residential real estate sector.

- Work with Sales teams with CRM cadence to craft and implement marketing strategies, oversee team performance, and foster relationships with key stakeholders.

- This role is essential in driving the organization's marketing success and customer satisfaction

- Collaborating with the Head of Sales to co-develop marketing strategies and drive overall growth.

- Leading Marketing calendar and initiatives with a focus on driving the sales .

- Enhancing market presence, brand presence, and communication strategy.

Roles & Responsibilities

- Drive branding / advertising initiatives of the across all regions after in-depth analysis of the geographic, demographic and psychographic aspects of each target market

- Devise and implement strategies around new project offerings, product pricing and delivery in collaboration with CEO

- Develop / update Department SOPs; Lead the development of a framework / mechanism for sales forecasting, monitoring, pricing & discounts, collection of customer feedback and monitoring collections.

- Ensure timely and accurate documentation and execution of sales agreements, sales deeds etc

- Ensure timely resolution of all customer complaints; Ensure accurate documentation and incorporation of customer feedback into future projects (if applicable)

- Oversee timely MIS preparation and submission, Monitor cash flows and achievement of sales targets

- Undertake periodic meetings with key departments (Development Management, Legal, Finance etc) to ensure delivery commitments to the customer are met

- Lead discussions and enter strategic tie-ups with HFIs, International Property Consultants and Market Agents

- Authorise delivery of projects and all other marketing-related activities and act as a sole custodian of CRM and other documentation and records

- Promote organization's brand and project offerings at mediums such as international symposiums and domestic exhibitions etc

- Maximize Residential sales revenue and drive timely collections to ensure minimal receivables

- Drive cost savings through effective negotiations with advertising agencies and service providers

- Develop the Department budget and ensure adherence to the same

- Build and maintain relationships with existing and new customers to enable future sales opportunity and utilise network connections to generate new sales leads to the company

Desired Skills & Experience:

- Education: Bachelor's degree in marketing, Business, or related field; MBA preferred.

- Experience: 20 - 25 years in marketing, with 10+ years in a senior leadership role in real estate is preferred

- Skills: Strong expertise in digital marketing, brand development, market analysis, and team leadership.

- Industry Knowledge: In-depth understanding of the Indian real estate market and consumer behaviour.

- Excellent communication, leadership, and interpersonal skills with the ability to inspire and lead a team to achieve goals.

- Proficient in data analysis and making informed decisions based on market intelligence and sales performance.

- Ability to manage multiple media channels and build strong relationships with external stakeholders