Associate Director - Go To Market Strategy - Consumer Durable

We are hiring for a leadership role in Marketing to launch a new brand.

The objective of this role is to

- End-to-end management of a new brand that we are about to launch - from conceptualization to go-to-market to scale up of the brand.

- Conceptualization : Building the brand identity and how to make it relevant for the consumers?

- Go-to-market strategy : Working with internal and external stakeholders to build and execute the GTM strategy

- Scaling up : Ensuring that the brand scales up fast post-launch

- Experience of building a consumer brand especially in the e-commerce space

What are we looking for?

1. Proven experience in building a brand from the scratch via online and offline channels. Online-first brand experience is preferred. E-commerce experience is preferred.

2. A mix of brand marketing and performance marketing experience is preferred.

3. Keen interest in understanding the consumer. Ideally, experience with market/marketing research of varying scales - online dipsticks to full-fledged quantitative studies

4. Flexibility to take on work that is outside of your comfort zone and ability to be hands-on

5. Knowledge of marketing & campaign metrics and willingness to learn more about performance-driven marketing

6. A sense of aesthetics and a love for great copy and witty communication

What are the skills and qualifications required ?

1. MBA in marketing or related field. 4-12 years of relevant experience is ideal, but not required.

2. Understanding of brand marketing, performance marketing & social media

3. Proven experience developing marketing plans and social media campaigns

4. Excellent written and verbal communication skills

5. Strong project management, multitasking, and decision-making skills

6. Metrics-driven marketing mind with an eye for creativity