Consultant at Crescendo Global
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Associate Director/Director - Digital Marketing - EdTech (4-8 yrs)
Looking for an experienced Digital marketing expert who will be responsible for leading and developing long term marketing strategies for the company.
Our client is looking for a professional which comes with the experience and successful track record of handling digital marketing specially performance marketing, hands on experience on AdWords, Facebook and Social media marketing.
Your Future Employer: Leading Indian EdTech organization.
- Owning end-to-end execution, measurement, reporting and optimization of Google & Facebook campaigns with goals to increase transactions, new users, acquired via Ad Manager and AdWords
- Managing and maintaining large keyword lists - Improve quality score of ads on Google and optimize campaign structure
- Executing strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals
- Running A/B tests across paid search campaigns & landing pages.
- B.Tech graduate with minimum of 4+ years of relevant hands-on experience into performance marketing campaigns via Facebook, Google and another digital platform.
- Experience on Google Analytics, Apps flyer / Firebase and Ads Manager
- Google Tag Manager and Amplitude or related tool experience is preferred but not necessary
- Experience towards PPC, ROI campaign - Should have managed huge Performance Marketing Budgets.
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