Lead Consultant at XL Recruiters
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Associate Director/Director - Brand Marketing - Product Firm (8-12 yrs)
A reputed India's first and only all-digital insure tech product company is looking to hire a Head of Brand.
Lead the brand development work (for external customers as well as internal employees). Define what the brand should stand for, create a unique positioning and deliver multi media campaigns and strategies that will increase brand awareness, preference and adoption.
Deliver all Brand KPIs -
a. Brand Identity: Lead and develop a unique core brand identity for the mother brand
b. Brand Architecture: Develop the core brand architecture and its sub brands, as we continue to diversify and navigate the complex regulatory framework
c. Brand Values: Work with internal stakeholders to help articulate the key values of the organisation and then roll out plans to embed them into the system
d. Tone of Voice: Articulate the right tone of voice and ensure that's implemented in all forms of content