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05/03 Sonali Sarkar
Lead Consultant at XL Recruiters

Views:698 Applications:265 Rec. Actions:Recruiter Actions:20

Associate Director/Director - Brand Marketing - Product Firm (8-12 yrs)

Bangalore Job Code: 899486

A reputed India's first and only all-digital insure tech product company is looking to hire a Head of Brand.

Role:

Lead the brand development work (for external customers as well as internal employees). Define what the brand should stand for, create a unique positioning and deliver multi media campaigns and strategies that will increase brand awareness, preference and adoption.

Deliver all Brand KPIs -

a. Brand Identity: Lead and develop a unique core brand identity for the mother brand

b. Brand Architecture: Develop the core brand architecture and its sub brands, as we continue to diversify and navigate the complex regulatory framework

c. Brand Values: Work with internal stakeholders to help articulate the key values of the organisation and then roll out plans to embed them into the system

d. Tone of Voice: Articulate the right tone of voice and ensure that's implemented in all forms of content

Women-friendly workplace:

Maternity and Paternity Benefits

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