Responsibilities - Define Account Based Marketing strategy and execution planning, encompassing our multiple ABM tools. - Own and manage our Account Based Marketing platform, Demand Base. - Partner with marketing team to develop regional, account focused playbooks including, but not limited to, outbound prospecting, inbound lead follow up, nurture, channel activities, live/online events, meeting setting with the goal of building pipeline and accelerating bookings. - Collaborate and partner with core marketing functions on campaign concept, custom content requirements, digital marketing support/message testing and creative development to ensure effectiveness for regional named accounts. - Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts in the regions. - Build then obsess over ABM metrics to ensure business impact measured by named account pipeline/bookings (sourced/influenced), database growth and accuracy for named accounts, account/person engagement scores and sales/partner utilization of programs. - Manage project timelines, quality issues, resources, & budget. - Build out and develop the global account based marketing team. - Refine and hone in on the account based strategy based on cross functional goals & Own all aspects of the account based marketing tech stack, including evaluation of additional tools - Manage the relationship and collaboration across core marketing functions on campaign concepts, custom content requirements, digital marketing support/message testing and creative development to ensure effectiveness for regional named accounts. - Build out the framework of metrics and reporting for what success looks like for the account based strategy, Manage and continue to improve the abm team's efficiency and ROI Requirements: - Proven B2B digital marketing experience across a mature IT product / services / research company - You are a proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with exceptional attention to detail in execution. - Strong communication skills without a fear of over communication. This role will require effective collaboration and coordination across internal and external stakeholders. - Experience building and managing various marketing campaigns, events, executive and key account programs as well as digital marketing. - Excellent verbal and written communication skills. Strong interpersonal skills a must. Strong influencing and relationship-building skills. - Excellent verbal and written communication skills. Strong interpersonal skills a must. Strong influencing and relationship-building skills.

Bangalore

Associate Director/Director - Account Based Marketing/Product Marketing - IT 

Associate Director/Director - Account Based Marketing/Product Marketing - IT  ,Job Description for Associate Director/Director - Account Based Marketing/Product Marketing - IT  in Infonixpro Consulting in  Bangalore for (13-20) years of experience. Apply Now!

Job Description for Associate Director/Director - Account Based Marketing/Product Marketing - IT  in Infonixpro Consulting in  Bangalore for (13-20) years of experience. Apply Now!