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Manager at Spectral Consultants
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Associate Director - Digital Marketing - International School (10-15 yrs)
Role: Digital Marketing Program Head
Key Responsibility Areas:
STRATEGY FORMATION -
- Defining the digital marketing strategy for the group to increase customer engagement .
- Establish creative direction for all marketing campaigns for all the campuses globally. Lead the content team and enable it to create high quality content for website, social media channels etc
- Constantly engaged in tracking industry and competitors in all the geographies.
- Planning of complete media advertisement planning i.e. digital, television & print, on air & out door .Develop and manage vendors across requirements (website, print, social media etc.) locally and for all the geographies.
BUDGET MANAGEMENT -
- Instrumental in developing the annual budget for the group with an eye of detail on optimizing the marketing spend.
- Maintain and report the ROI of marketing campaigns of all the campuses on a regular basis to higher management.
OPERATIONS MANAGEMENT -
- Track, record and measure all digital marketing activities locally and all across campuses.
- Derive critical insights from marketing data and implement thereby resulting in greater efficiencies in operations.
KPIs:
- Delivering projects on time as per requirement
- Ensuring error free work
- Meaningful role in long term planning
-looking for organisational growth
Scope of Work
- Exposure to work for multiple geographies
- Involvement in Global Assignments
Desired Skills:
- MBA with Diploma in Digital Marketing or equivalent with 10-15 yrs of experience in related field.
- Good experience of interacting with Media of multiple geography (South East Asia/ UAE / India). Experience of developing contents along with hands-on experience in digital marketing tools, Digital Performance and Analytics with in depth and up-to-date knowledge of latest digital and social media techniques, and digital landscape.
For further details please contact Ruchi: 9911200994
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