Associate Director - Digital Marketing - HealthTech

We have an opening as a Associate Director-Digital Marketing with one of our HealthTech Company

Job Location : Bangalore

Job Description :

- Ideate, guide, create, and execute strategic performance marketing growth plan for demand generation for your businesses

- Seek innovative audience building ideas while collaborating with agencies and other internal functions in executing all digital media strategies effectively

- Own all paid performance marketing channels and day-to-day stewardship of the budget; maximize spend efficiencies through continuous process improvements

- Stay updated with the new trends, feature launches, media formats in performance media and guide the internal and agency team to test, learn/unlearn, optimize in order to stay at the top of the digital adoption curve

- Drive a weekly, monthly, and quarterly review cadence with relevant internal and external stakeholders to constantly cater to emerging business requirements

- Effectively define experiments and their success criteria. Continuously iterate and drive experiments on ad creatives and landing pages to optimize the ROI on paid media

Key Competencies:

- Proven expertise as a full-stack digital marketer

- Deep understanding of analytics tools, creative analysis tools, insight generation, and attribution models

- Ability to understand business objectives and break them down into digital marketing objectives

- Displays a growth mindset, loves working with data, and enjoys experimentation.