Consultant at Confidential
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Associate Director - Digital Marketing - Fintech Analytics Firm - IIT/NIT/BITS/IIM/FMS/MDI (6-10 yrs)
One of the leading Fintech analytics company is looking out for Digital Marketing
Responsibilities and Duties:
- Build, develop and promote a strong digital marketing practice
- Drive effective channel strategies that optimize retail opportunities and profitability
- Growing ad volumes and revenues across platforms
- Leading planning and execution of digital marketing channels
- Effectively and efficiently managing campaigns for specific objectives
- Define KPIs, and ensuring successful campaigns managing bids, budgets and attribution
- Optimizing campaigns across multiple channels to deliver the best return on investment
- Identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition with an implement, test, and measure mindset
- Maximize profits by using creative and analytical skills to write advertisements, plan campaign strategy, analyze traffic statistics and manage clients marketing budget effectively
- Write content for marketing ads, campaigns, and landing pages
- Test different value propositions and messages across different channels to find the best angle to introduce our product for each target group
- Build and run A/B tests
Requirements:
- Post graduation from a top-tier institute or graduation from a premier engineering institute, with at least 6 years of work experience
- Understanding of statistics and ability to support hypotheses with data
- Proven experience in running performance-focused digital marketing
- Growth-hacking mindset with experience in running digital marketing experiments
- Solid understanding of conversion, funnel management and online customer acquisition
- A/B Testing and Data Analytics experience
- Work experience in e-commerce setup will be preferred
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