Associate Director - Digital Marketing - EdTech

We have an opportunity with us for a role of Associate Director Digital Marketing with one of our EdTech Company (US-Indian) in Mumbai. PFB the required JD

Responsibilities -

- Directly responsible for digital marketing spends to achieve maximum enrollments. Media planning & digital strategy for executive education courses for global markets

- Management of paid media execution, in line with target yields and spend levels.

- Collaborate with Sales leaders to develop an optimal lead contact and conversion strategy for the sales team, with alignment on sales contact strategy

- Team management of digital marketeers

Requirements - 

- 8+ years of Digital Marketing experience, specifically related to Paid Media Management & Lead Generation

- Proficiency with digital marketing platforms and technologies - Adwords, Facebook, Linkedin & affiliates.

- Strong analytical skills and data-driven thinking

- Prior experience in managing teams of 5+ digital marketeers