- Customer Backed Planning: Triangulating the AOP, MOP to customers, through MAC, TPC, OO-ON-NN metrics. - Personalization: Identifying and creating actionable and relevant customer cohorts for greater personalization specially for the pinned/business backed merchandising and CRM charters - Customer Analytics: Working with the analytics team to understand and create actionable customer cohorts, build insights driven by analytics, customer surveys and MR and identify strategic customer programs and communication channels - Driver Analysis for all Customer Cohorts : New to Repeat to Loyal or New to OTB to Churn, Event Cohorts etc - Driver Analysis for Sale/Activation and Event Cohorts - Creating a data unification strategy for 2P partners. - Working closely with Product and Tech to create a unified customer view, including delivery and planning for all kinds of media, Own, paid digital and also customer/data partnerships - Policy, Governance and Product Liasioning for Pricing and Promotions - Insights and Performance tracking for Merchandising Tools: Like Whitelisting, MGD, GO etc - Desire and ability to think from the Customer's hat - Experience in Consulting / Strategy/ Analytics - Ability to translate strategies into execution plans and take them to completion - Analytical ability, logical reasoning with a strong competency in Excel - Ability to connect with people across teams & levels - Strong bias for Action - Knowledge on Merchandising, program management will be an added advantage

Bangalore

Associate Director - Customer Planning & Programs - FMCG/FMCD 

Associate Director - Customer Planning & Programs - FMCG/FMCD  ,Job Description for Associate Director - Customer Planning & Programs - FMCG/FMCD  in CareerNet Consulting in  Bangalore for (8-14) years of experience. Apply Now!

Job Description for Associate Director - Customer Planning & Programs - FMCG/FMCD  in CareerNet Consulting in  Bangalore for (8-14) years of experience. Apply Now!