Associate Director - Credit Cards Portfolio - Bank

Associate Director - Credit Cards Portfolio - MNC Bank

We are looking for a Associate Director - Credit Cards Portfolio for a leading MNC bank in Mumbai.

Job Role :

- Responsible to drive Customer Engagement through portfolio initiatives such as Activation, Upgrade, Multi-carding, Retention & Rewards programs.

Key Responsibilities :

- Improve customer engagement by focusing on customer lifecycle management for creating Early activation programs, Recent Inactives, Deep Inactives, etc. This can be through a combination of offers, trigger based strategies, customer education series, etc.

- Create a profitable Upgrade, Multi-carding & Supplementary carding strategy to increase share of wallet from existing customers

- Design an effective Retention program to prevent portfolio leakage

- Manage the Rewards program end-to-end, catalogue management, pricing, redemption rate and rewards cost

- Work closely with channel owners such as Telesales, Phone Banking, Net Banking, SMS Banking, etc. to identify new growth opportunities and drive execution of engagement programs

- Interface with Analytics / BIU / Mktg / Channels to continuously test new programs, open up new segments, refine target population and oversee profitability of programs

- Managing the fee lines and reversal strategy

Key Dimensions :

Key Customers :

- Interact heavily across various internal functions such as Sales, Policy, Analytics/BIU, Marketing, Finance, Legal & Compliance, Operations, Phone Banking as well as external partners and vendors

Key Measurable :

- Increase activation rate adopt both product & process enablers to achieve this

- Increase revenue per active customer

- Improve retention rate

- Manage rewards cost within budget

Qualifications :

- Post Graduate with relevant experience of 6+ years

Note : Candidates from Premier B-Schools with Banking Experience may only apply.