Associate Director - Content Marketing - EdTech

Associate Director, Content Marketing ( Edtech)

Hiring for a leading Series B funded company in Edtech ( Into New Age Skills)

Location - Gurgaon ( WFH)

Your Roles and Responsibilities :

- As the Associate Director for Content Marketing, you would be responsible for building the content strategy and developing relevant content such as YouTube videos, blog articles, presentations, e-books, reports, MOOCs and other forms of content that would be relevant for our target customers.

- Your KPI would be leads generated through content driven channels.

Your roles and responsibilities include :

1) Content Strategy

- Research the various channels where our target customers (i.e. - mothers of children from 4 to 15+ years of age) consume content on various channels

- Analyse web traffic on various keywords and channels

- Craft the content strategy for various channels and build the content calendar.

2) Content Development

- Develop compelling and valuable content through in-house teams and through agency partners

- Develop different forms of content such as YouTube videos, reports, articles, podcasts,

webinars, presentations, e-books etc.

3) Measurement and tracking

- Track and monitor various KPIs such as traffic, leads, lead to conduction, conversion and ROI on a daily basis

- Create dashboards and reports

4) Team building and leadership

- Build a strong content team of copywriters, video producers and designers

What are We Looking For? :

- MUST HAVE 8 to 12+ years of experience in content marketing with a B2C consumer internet company

- Excellent written communication skills and creative thinking

- Proven ability to create the content strategy with the aim of generating leads

- Strong understanding and comfort with all forms of digital content such as videos, articles, blogs, reports etc.

- A strong understanding of SEO and web analytics will be highly desirable

- Very strong orientation towards meeting KPIs and leads targets and looking at data driven insights

- Strong leadership skills and the ability to hire and grow team members