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15/01 Ragini Singh
Deputy Manager at Talentiser

Views:379 Applications:69 Rec. Actions:Recruiter Actions:15

Associate Director - Content Marketing - EdTech (8-17 yrs)

Gurgaon/Gurugram Job Code: 1033519

Associate Director, Content Marketing ( Edtech)

Hiring for a leading Series B funded company in Edtech ( Into New Age Skills)

Location - Gurgaon ( WFH)

Your Roles and Responsibilities :

- As the Associate Director for Content Marketing, you would be responsible for building the content strategy and developing relevant content such as YouTube videos, blog articles, presentations, e-books, reports, MOOCs and other forms of content that would be relevant for our target customers.

- Your KPI would be leads generated through content driven channels.

Your roles and responsibilities include :

1) Content Strategy

- Research the various channels where our target customers (i.e. - mothers of children from 4 to 15+ years of age) consume content on various channels

- Analyse web traffic on various keywords and channels

- Craft the content strategy for various channels and build the content calendar.

2) Content Development

- Develop compelling and valuable content through in-house teams and through agency partners

- Develop different forms of content such as YouTube videos, reports, articles, podcasts,

webinars, presentations, e-books etc.

3) Measurement and tracking

- Track and monitor various KPIs such as traffic, leads, lead to conduction, conversion and ROI on a daily basis

- Create dashboards and reports

4) Team building and leadership

- Build a strong content team of copywriters, video producers and designers

What are We Looking For? :

- MUST HAVE 8 to 12+ years of experience in content marketing with a B2C consumer internet company

- Excellent written communication skills and creative thinking

- Proven ability to create the content strategy with the aim of generating leads

- Strong understanding and comfort with all forms of digital content such as videos, articles, blogs, reports etc.

- A strong understanding of SEO and web analytics will be highly desirable

- Very strong orientation towards meeting KPIs and leads targets and looking at data driven insights

- Strong leadership skills and the ability to hire and grow team members

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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