Associate Director - Client Servicing - Digital Media - Marketing Agency

Associate Director - Client Servicing (Digital Media)| Global Marketing Agency

- Work for one of the largest Marketing and Strategic Communications companies, while gaining the most from the international exposure and getting well rewarded and recognised for your work.

- Our client is a full service digital and strategic counselling agency spread across Delhi, Mumbai, Bangalore, and Ahmedabad with their team working in different functions. Their in-house capabilities range from content creation, campaign planning and management, video production to website development, media planning, social listening, and more.

- They work with a range of clients across industries and do a lot of very exciting work with them. Their network spans eight hub offices, 24 network offices and 400+ colleagues around the world. The company has earned numerous awards in India and the Asian region. They have also been recognised as a "Great place to work" for 3 consecutive years.

- As an Associate Director - Digital, you will be responsible for multiple functions across Client servicing and Business Development.

What you will do:

- Digital strategy: Developing and implementing an evolving digital strategy in order to maximise online engagement.

- Developing plans for sustained digital engagement with key audiences.

- Optimising usage of digital platforms to achieve the desired impact on creating awareness and perception of clients.

- Measuring and presenting sustained data analysis of visitor and supporter behaviour on the client website, microsites, and social media platforms.

- Using this analysis to implement improvements in client digital presence.

- Measuring and presenting the impact of digital marketing (including RoI, cost optimization, conversion ratios and other digital marketing measures).

- Taking primary budgetary responsibility, handling P&L of clients.

- Managing day to day relationships with all external stakeholders relating to online channels

- Projecting management of specific web and digital projects that arise.

- Providing direction and support to colleagues on the development of digital creative and multimedia projects, both in-house and with third parties.

- Playing a key role in preparing a response to social media emergencies or controversies in collaboration with Lead Digital and Vice President Digital.

- Developing a strategy to respond to digital opportunities and threats, ensuring that plans and people are in place.

- Client Management: Leading the client relationship and managing expectations and deliverables.

- Identifying the client's communication needs through all channels, guide the client on how these channels should work together to create an integrated partnership.

- Giving inputs into measurable business impact of our clients / real-time impact

- Team Management: Supervising, supporting, evaluating and setting clear attainable objectives for members of the team.

- Establishing and maintaining a relationship with other digital servicing and creative members.

- Leadership: Leading by example; demonstrate strong work ethic, creative abilities and industry expertise.

- Communicating and inspiring colleagues and colleagues through vision, goals and strategy for client teams and guiding them to produce creative and effective outcomes.

- Setting and pursuing challenging stretch goals for you and your colleagues.

- Advocating and employing cross-practice/office/geography convergence approach to challenging projects.

- Business and Financial Acumen: Understanding core financial constructs including revenue, profitability, pricing structures, utilization, realization, budgeting and forecasting.

- Negotiating client and vendor contracts and managing client budgeting and authorization process prior to beginning work.

- Developing and managing accurate client project budgets using the firms financial system.

- Proactively planning and maintaining team structures to ensure reasonable workloads, optimize profitability, and accommodation to project and budget changes, and to avoid over servicing.

- Working on stand-alone and integrated new business development pitches which includes arranging business development meetings with prospective clients and upselling to existing clients.

Candidate Profile:

What you need to have:

Communication Skills: Comfort and confidence to deal with internal and external stakeholders

Team Management Skills: Ability and inclination to work with multiple people teams and ensuring efficient knowledge transfer and mentoring

Domain Knowledge: Have ample knowledge and interest in the digital domain we are working in to suggest best practices to clients and team members alike

Attitude: Have an open attitude to work with people from different walks of life and a willingness to learn and use those learnings in your everyday work

Effective collaborator: Strong and swift decision making and engaging for impact. Should be adaptive and forever curious.