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14/06 Romi
Research Associate at Indusion Consulting

Views:564 Applications:166 Rec. Actions:Recruiter Actions:22

Associate Director - Brand Marketing - ConsumerTech - IIM/ISB/SP Jain (7-12 yrs)

Mumbai Job Code: 1110496

- Will be primarily responsible for looking after top-of-funnel business growth & brand development in India and NRI markets. The role requires extensive collaboration with internal teams (Product, Digital Marketing, Sales) & external partners (Creative & Media Agency). Must have the ability to judge creative work with the lens of efficacy and memorability.

- We are looking for someone who can drive growth, while being frugal - Low cost/effort - high impact orientation.

- Someone who is an original thinker and who can objectively & critically analyze work. Must have the ability to challenge authority.

What you will do in this role :

- Directly drive metrics like Customer Acquisition, Search volumes, SOV, SOE and brand metrics such as Awareness, Consideration & Affinity

- Influence metrics like Revenue, Engagement and Retention

- Work on new ad campaigns with the creative agency

- Work with the media agency to schedule & execute media plans

- Evaluate campaign performance at a market / segment level

- Discussing new ideas, running pilots & driving growth

- Weekly reviews & monthly planning discussions with the leadership team

What you should have :

- At least 8-11 years of experience in FMCG/e-commerce Brand Marketing

- MBA from IIM/ISB/SP Jain

- Experience in dealing with Creative & Media Agencies

- Experience in executing a 360-degree campaign

- Experience in building AOPs & Go-to-Market strategies for new products

- Understanding of digital marketing and the growth levers it can offer

- Strong consumer orientation - Insight mining & research focus

- Data forward thinking, but must have the ability to take qualitative calls based on judgement

- Critical thinking & the ability to question status quo

Brownie Points :

- Advertising & Promotion spends management

- PR & Social Media knowledge

- Presentation skills

Women-friendly workplace:

Maternity and Paternity Benefits

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