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18/07 Anish Handa
Managing Partner at Dimensions HRD Consultants

Views:3420 Applications:411 Rec. Actions:Recruiter Actions:16

Associate Director - Brand & Marketing Communication - Education (10-16 yrs)

Delhi Job Code: 595014

RESPONSIBILITIES :

- Brand custodian and stewardship with the eventual goalpost of making the university a preferred - brand of choice- (among the top 3) across all the underlying categories/ university schools

- Developing and driving the overall brand and marketing communications calendar with high quality creative and business impact.

- Responsible for ATL, BTL brand campaigns, media planning & buying, product category marketing communication, internal brand buzz and other tactical sales focused marketing initiatives.

- Effectively support sales/enrollments and other units such as CR/B2B sales & CS, campus stakeholders/schools with high quality collateral, communication support and go to market packs etc

EDUCATION/ EXPERIENCE :

- PG /MBA with specialization in Marketing/ Mass comm

- Minimum 10+ years of sales operations and business development experience required with exceptional commercial acumen.

- Proven success as a decision-maker in a collaborative, matrixed environment with multiple direct and indirect reporting structures throughout the organization.

- Stakeholder collaboration experience, with the ability to quickly develop and manage both internal and external relationships across cultural and geographical boundaries; the ability to use a collaborative model to leverage resources effectively.

- Proven success record leading and building an agile workforce that responds quickly and effectively to changing business situations and demands.

- Demonstrated ability to communicate issues and recommendations persuasively and effectively to key stakeholders.

- Excellent project management skills required.

- Strong bias for action and result orientation.

COMPETENCIES :

Must have :

- B2C brand marketing or strong advertising agency background in account planning and or servicing.

- Few years or stint in sales would be an added advantage

- Experience in understanding business; integrating it with knowledge and insights, to effectively formulate and execute digital marketing strategies and plans.

- Excellent oral and written communications skills; strong presentation and meeting facilitation skills with ability to execute across multiple stakeholders.

- Drive to innovate - Creating new and better ways for organization to be successful.

- Strong relationship building skills; a good listener, collaborator, and influencer.

- Ability to interface with people at all levels within the organization. High level of enthusiasm, dynamism, functioning in a team-driven, highly creative environment.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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