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Nidhi

HR at iTaap

Last Login: 25 April 2024

9336

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565

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Job Code

716139

Associate Director - Brand Alliances

4 - 6 Years.Mumbai
Posted 4 years ago
Posted 4 years ago

Overall Job Purpose

We are seeking an exceptional individual with good understanding of consumer brand and with exceptional networking and negotiation skills

This person will seek out and evaluate new partnership opportunities amongst like-minded brands, as well as support current partner relationships.

Job description -

- Act as the key liaison with brand partners with responsibilities that include leading development and pitch strategy for custom co-marketing opportunities with brands, and/or their agencies, in support of company's business goals.

- Leading all co-marketing contract negotiations to deliver the greatest level of marketing support/exposure for the company

- Maintaining and develop relationships with both brands and promotional agencies. Forecasting potential marketing value, budget and ROI on all partnership opportunities

- Develops the most effective messaging within the campaign for the brand.

- Ensures the right creative and promotion mix in conjunction with the partner relationship. - Tracks program results and performance to ensure key benchmarks are met.

- Creates and organize compelling presentations for internal and external audiences.

- Work closely with Brand Marketing, Business Development, Comms and Events teams on programming to ensure the company secures the right partners, with the appropriate programming, delivering breakthrough programs and creative

Requirements

- MBA+ Previous experience in a similar role (min 2-4 years) and or more than 5 years of related experience in marketing partnerships capacity

- SaaS and/or E-Commerce knowledge/experience preferred

- Seasoned experience in corporate marketing, brand partnerships, or agency side on partnerships or promotions.

- Good understanding and experience working on partnerships with high quality consumer brands

- Business development experience negotiating complex deals

This job requires high levels of creativity and strategic thinking and you should be as comfortable pitching and negotiating deals with partners as working cross-functionally with colleagues in Marketing, Product, Customer Support, Finance, and Legal to launch partnerships that meet the strategic objectives of partners.

- You should also expect to handle day-to-day operations and partnership management with key partners across various time zones, develop and execute on strategic partner initiatives and advocate internally and externally for partners.

- Proven ability to build relationships with key stakeholders (CXOs) and business leaders inside and outside the company

- Proven track record of initiating and driving new business opportunities at a global scale

- Experience working in start-up environments

- Project management experience, with the ability to lead and execute multiple time-sensitive projects

- Communication and presentation skills, and the ability to clarify and summarize issues

- Demonstrated ability to think strategically about issues, leading to recommendations and action plans

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Posted By

user_img

Nidhi

HR at iTaap

Last Login: 25 April 2024

9336

JOB VIEWS

565

APPLICATIONS

553

RECRUITER ACTIONS

Job Code

716139

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