Associate Director - Advertising - SaaS Based Firm

Job Description :

- 10 - 15 years of work experience - tenure in a SaaS customer experience, account management, product management or a strategic consulting organization with relevant experience in digital marketing would be ideal

- Identify, comprehend and clearly articulate clients' requirements to generate an end-to-end advertising solution

- Empower company customers to improve their end-customers- digital experiences and achieve business objectives through the adoption of company's advertising product

- Analyze and elevate client's consumption of contract, adoption of the product and generation of up-sell or cross-sell opportunities

- Develop a deep understanding of customer needs and build social media advertising strategy to help establish an end to end CXM solution for world's leading brands, in sync with their business needs

- Collaborate with our technology partners to build expertise on the social media management software

- Identify opportunities for increased efficiency for clients and provide subject matter expertise on best fit across message, media & channel.

- Work with clients to improve the paid service itself and its alignment with client's core business

- Assist internal & external team in conceptualising social media advertising campaigns along with their business impact on Facebook, Instagram, Snapchat, Twitter, LinkedIn, Pinterest & YouTube for world's leading brands mapped to their business needs

- Analyse clients- performance and prescribe methodologies for optimal budget management, faster growth, higher conversions and greater ads reach

- Capture development areas for product improvement and close loop with Product Managers and Engineering for enhancing and/ or identifying new features & products

- Build industry vertical level expertise within the product specialists team to ensure quick and scalable value realisation for company's clients within different verticals

- Calculate risk forecasts based on product adoption; close renewal, upsell, and cross-sell opportunities within assigned client accounts in partnership with relevant Sales Account Executives, while achieving targeted renewal rate

- Establish scalable processes and governance within the product specialists team to ensure that consumption, adoption, retention, customer satisfaction and revenue expansion of customers continues to grow

- Identify opportunities for customer references and case studies

- Experience in enterprise software services, data and analytics practice, digital or social account management at a consumer brand or agency would be an advantage

- Deep product management or product evangelization experience with the aptitude to learn new products

- Experience in leading large and multi-locational teams

- Experience in managing and growing complex customer / stakeholder relationships

- Demonstrated experience and a passion for the social technology universe (i.e., Facebook, Twitter, YouTube, Instagram, Flickr, blogs, G+, LinkedIn, wikis, RSS, social bookmarking, discussion forums and community software)

- Passion for solving client challenges and commitment to customer delight

- Comfortable in engaging senior executives in strategic discussions and leading Executive Business Reviews

- Experience using customer success software, CRM software, and Google Applications