Assitant Vice President - Marketing Sales & Service Analytics Role

Marketing Sales and Service (MSS) is a suite of 10+ offerings which help companies leverage multiple marketing channels/ media mix to acquire profitable customers and provide enhanced customer experience while also optimizing cost.

Proposed role resides with our - Marketing, Sales and service (MSS) Analytics- organization. Though an Individual contributor role, incumbent to this role is to own the growth agenda for 2-3 chosen set of offerings/ competencies within MSS via differentiation and competitiveness of offerings in the market place. The role requires extensive interaction with our delivery teams and onshore sales/ solutions team.

- Role is on the intersection of solutions and pre-sales

- It is focused entirely on the Customer (B2B, B2C)

- Requires knowledge of marketing as well as customer service across multiple channels

- Marketing, Sales and Service Analytics (MSS) is a key and prioritized service line offering for Analytics driven by our long term Strategy development.

- MSS a key function to all clients across multiple industry verticals

- By virtue of the fact it is data driven it naturally fits into the Analytics space as a capability area

1. Understanding of Sales and Marketing services including knowledge of the kind of services that can be delivered with onsite consulting model and the ones with offshore support (especially from India)

2. Analytics experience specializing in Sales and Marketing Analytics in one of the following Industries: Retail, Banking, Pharma, life sciences or CPG. (Core experience in Banking/Retail with some exposure to other Industries is ideal)

3. Expertise in any two of the following competencies as an SME-

a. Marketing Analytics including advanced Analytics such as predictive modeling and optimization

b. Campaign Execution on Marketing automation platform such as Unica, SAS CI is required.

c. Consumer Insights/ reporting including traditional BI / Reporting

d. Digital marketing analytics including understanding of the ecosystem in terms of web, email, mobile and social

e. Sales Analytics