Assitant Brand Manager - FMCG/Consumer Durables/Cosmetics

Designation : Assistant Brand Manager

Job location : Mumbai

Age criteria : 25-30 yrs

Industry : FMCG/ Consumer Durables/Cosmetics

Roles& Responsibilities :

- The position has responsibility for marketing of all products of Brand VIP.

- The incumbent will be responsible for defining the strategic positioning of the brand

- Developing and maintaining brand identity and applying it across the communication spectrum viz. Products, collaterals, retail, trade & consumer communication etc

- Development of Product portfolio, working along with design & sourcing team

- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on- investment and profit-loss projections.

- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.

- Development of marketing tools to support the sales team

- Development of innovative brand building tools, for eg web based marketing

- Leading activities with external agencies ( advertising agency etc) to implement communication strategies & tools