Assistant Vice President/Vice President - Marketing - Advertising Firm - IIT/NIT/BITS

- AVP / VP Marketing- you will be responsible for strategizing, budgeting, and executing medium-long term marketing strategies for the organization.

- As the head of marketing, you will liaise with the business head, collaborate on projects, and bring strategies to life.

- You will also work closely with the sales team to capture consumer insights and build the learnings into new marketing experiments, sales enablement collaterals, and product development.

- The nature of the projects will range from understanding and defining customer segmentation to their acquisition, retention, and engagement. Building brand awareness (online/ offline), forging strategic partnerships, creating own branded properties, devising and implementing growth hacking plans will be a few of the key business drivers that will fall into the work domain.

- Prepare a 360-degree marketing road-map for the business with medium and long-term goals

- Budget and execute a multi-channel lead acquisition strategy (digital/offline) in conjunction with the business team's requirements.

- Partnering with the creative teams to advise on compelling ad copies (Images & content) for various mediums and channels, developing test ideas, and managing A/B testing.

KEY QUALIFICATIONS:

- MBA/PGDM from Tier I Business School and/or B. Tech. from a Tier I college (IITs, BITS, NITs) with overall 10-15 years of experience

- 5+ years of working experience in digital marketing and/or product growth

- Deep understanding of Mar-Tech a must

- Prior experience with content-led marketing is a plus

- Having a deep understanding and expertise in digital marketing tools & brand-marketing with at least 5+ years of digital marketing experience handling performance marketing efforts for digital-first brands will be instrumental for this role. B2B/ B2C sales experience or/and product experience in tech companies will be an added advantage