Assistant Vice President/Vice President/Head - Marketing - Travel/Hospitality

Marketing :

- Brand development and communication strategy

- Plan and implement ATL and BTL activities

- Suppliers management of related agencies and vendors

- Build social media engagement

E-Commerce :

- Manage digital assets including brand website and mobile app

- Manage lead generation on digital media using performance based marketing

- Online sales development

Market development including collaborations with banks, hotels and other trade partners :

- Regular co promotions with partners to induce trials and FFP engagement

- Long term partnerships including co brand credit cards and other non-air partnerships