Assistant Vice President/Vice President - Digital Marketing - Education

Job description:

- Candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

- To Create and handle a team of SEO, SMO and Blogger & drive marketing activities across verticals of University's Online / Univo

- Planning digital marketing campaigns, including web, SEO/SEM, email, social media, PPC and display advertising

- Maintaining our social media presence across all digital channels

- Measuring and reporting on the performance of all digital marketing campaigns

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Drive Application sales campaigns for University's Online, NOIDA

- Drive Lead generation campaigns to achieve Session Lead targets for Online Campaigns.

- Evaluate emerging technologies. Provide thought leadership and perspective for taking initiative & supporting in achieving the enrolment targets for Online Campaigns Support and take initiatives in achieving the enrolment targets for Online Campaigns.

- Drive lead and traffic generation campaigns for other Verticals as per plan and within budgets

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and drive marketing activities across verticals of University's Online / Univo

- Collaborate with internal teams to create landing pages and optimize the user experience

- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Drive Lead generation campaigns to achieve Session Lead targets for Online Campaigns

- Collaborate with agencies and other vendor partners for displays & other traffic generation campaigns for other verticals as per plan within budgets for University.

- Evaluate emerging technologies. Provide thought leadership and perspective for taking initiative & supporting in achieving the enrolment targets for Online Campaigns Support and take initiatives in achieving the enrolment targets for Online Campaigns.