Assistant Vice President/Senior Manager - Marketing - BFSI

Looking for SR Manager / AVP Marketing.

Would be responsible for :

1. Performance Marketing of digital accounts. S/He needs to be a person with a keen interest in keeping the business abreast of emerging technologies and developments in the digital industry and sharing that knowledge and information with the rest of the team.

2. Drive marketing department's commercial performance through systematic campaign-specific results and overall measurement.

3. Consumer acquisition & engagement using Digital Assets (Paid/Earned/Owned)

4. Own the lifecycle of all digital assets with Corporate Branding

5. Reposible for lead generation and sales closure using digital platforms.

- Build, develop and execute Digital Campaigns (Display, SEO, SEM) by coordinating with Digital Agencies

- Brief, negotiate and execute Digital Media Buying by coordinating with Digital Media Agencies

- Assist in building digital assets, day-to-day maintenance and refresh

- Contribute to drive the e-sales business by way of Digital Performance Campaigns (Execution, Monitoring and Analytics)

- Competitor benchmarking

- Liase for legal approvals needed for Digital Assets

- Lead activities to drive relevant traffic to the digital assets

- Web analytics to understand performance and bring about efficacy & efficiencies of spend

- Lead marketing automation