1. Marketing strategy: Convert the organization targets into top line/revenue targets Arrive at a sales and marketing strategy by: - Firming up the key specialties to focus on for the year (product focus) - Identifying key sources of business and translation/allocation of targets to the sources i.e. Doctor marketing/referrals, Corporate sales, Direct marketing (sales focus) - Identifying new markets; new engagements, new specialties and ways to drive future business. - Conceptualizing new initiatives for increasing sales and top of mind recall amongst potential patients/customers. - Ensuring strategy balances sales and product focus - Work closely with the Center heads / Ops Managers to ensure top line expectations are met - Managing profitability of the Centers by ensuring marketing spends are commensurate with the turnover achieved. - Communicate the marketing plan and budgets to team members - Monitor implementation of strategy by team members - Periodically analyzing MIS reports to draw inferences, trends and inputs to be used for marketing. - Periodically analyze advertising and marketing spends to ensure marketing budgets are utilized effectively. 2. Marketing efforts to Doctors (Doctor Marketing) - Assist and ensure executives identify key potential doctors (based on specialty and their ability to contribute towards increasing referrals of patients). - Guide and direct team members on the right process to be followed for creating a doctors referral base. - Guiding team on focus areas and ways to ensure greater conversion of doctors and enhanced referrals - Set a process for creating a data base of competent consultants (doctors) who can be future contacts - Engaging with doctors in the city and developing good network for future possible engagements. 3. Subordinate development - Ensure that all staff/team are in place to achieve the sales targets and they are well equipped with the knowledge/skills required to achieve the goals . - Interact with HR for recruiting new employees into the Marketing department and for training. - Delegate responsibilities to team members and help them take on additional areas of work (to get better understanding of other functions and as a part of their career development process) - Identify competency gaps and areas for development and ensure appropriate training is imparted to them. Job Specifications: - Relevant experience as Lead/Head Sales - Candidature must exhibit instances of Leadership, team building & handling experiences especially the junior field force - 12-15 years of relevant experience - Educational Qualification MBA in Marketing from premier B institute

Kolkata

Assistant Vice President - Sales - Healthcare - IIM/FMS/XLRI/MDI 

Assistant Vice President - Sales - Healthcare - IIM/FMS/XLRI/MDI  ,Job Description for Assistant Vice President - Sales - Healthcare - IIM/FMS/XLRI/MDI  in Randstad India in  Kolkata for (15-20) years of experience. Apply Now!

Job Description for Assistant Vice President - Sales - Healthcare - IIM/FMS/XLRI/MDI  in Randstad India in  Kolkata for (15-20) years of experience. Apply Now!