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28/11 Shreya Das
Senior Consultant at Randstad India

Views:1607 Applications:224 Rec. Actions:Recruiter Actions:57

Assistant Vice President - Sales - Healthcare - IIM/FMS/XLRI/MDI (15-20 yrs)

Kolkata Job Code: 769979

1. Marketing strategy:

Convert the organization targets into top line/revenue targets

Arrive at a sales and marketing strategy by:

- Firming up the key specialties to focus on for the year (product focus)

- Identifying key sources of business and translation/allocation of targets to the sources i.e. Doctor marketing/referrals, Corporate sales, Direct marketing (sales focus)

- Identifying new markets; new engagements, new specialties and ways to drive future business.

- Conceptualizing new initiatives for increasing sales and top of mind recall amongst potential patients/customers.

- Ensuring strategy balances sales and product focus

- Work closely with the Center heads / Ops Managers to ensure top line expectations are met

- Managing profitability of the Centers by ensuring marketing spends are commensurate with the turnover achieved.

- Communicate the marketing plan and budgets to team members

- Monitor implementation of strategy by team members

- Periodically analyzing MIS reports to draw inferences, trends and inputs to be used for marketing.

- Periodically analyze advertising and marketing spends to ensure marketing budgets are utilized effectively.

2. Marketing efforts to Doctors (Doctor Marketing)

- Assist and ensure executives identify key potential doctors (based on specialty and their ability to contribute towards increasing referrals of patients).

- Guide and direct team members on the right process to be followed for creating a doctors referral base.

- Guiding team on focus areas and ways to ensure greater conversion of doctors and enhanced referrals

- Set a process for creating a data base of competent consultants (doctors) who can be future contacts

- Engaging with doctors in the city and developing good network for future possible engagements.

3. Subordinate development

- Ensure that all staff/team are in place to achieve the sales targets and they are well equipped with the knowledge/skills required to achieve the goals .

- Interact with HR for recruiting new employees into the Marketing department and for training.

- Delegate responsibilities to team members and help them take on additional areas of work (to get better understanding of other functions and as a part of their career development process)

- Identify competency gaps and areas for development and ensure appropriate training is imparted to them.

Job Specifications:

- Relevant experience as Lead/Head Sales

- Candidature must exhibit instances of Leadership, team building & handling experiences especially the junior field force

- 12-15 years of relevant experience

- Educational Qualification MBA in Marketing from premier B institute

Women-friendly workplace:

Maternity and Paternity Benefits

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