Assistant Vice President - Performance Marketing - EdTech

Assistant Vice President - Performance Marketing - EdTech

1. Setup & lead a team of performance marketing across google, Facebook, other biddable platforms, affiliates & SEO

2. Build an ROI driven lead generation strategy to maximize online sales

3. Oversee all aspects of paid media campaigns for optimization, scale up & efficiency

4. Lead lead generation from SEO

5. Drive conversion optimization & required automation on Google, Facebook, Leadsquared CRM & other platforms

6. Drive a defined rhythm for improving Landing page conversion rates

7. Conduct extensive research, analysis and testing of keyword performance & ad copies

8. Critical and in-depth analysis of third party analytics and campaign management tools Google Analytics, Google Tag Manager, Facebook Pixel.

- 8 to 10 years - hands on performance marketing experience

- Excellence in paid advertising channels like Facebook Ads, Instagram ads, Google Display ads, Search Ads, YouTube Ads

- A combination of analytical and creative thinking, with excellent attention to detail and good business judgement.

- Use a data-driven approach to manage campaigns and derive insights on strategy and performance.

- Proficiency in Excel

- Stakeholder Management

- Team management

- Post Graduation - Preferred

- Relevant Certification course