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17/12 Neeraj Shukla
Senior Talent Acquisition at MNR Solutions Pvt Ltd

Views:2628 Applications:121 Rec. Actions:Recruiter Actions:121

Assistant Vice President - Marketing & Operations - IVF Center (7-15 yrs)

Overseas/International/Africa/Kenya Job Code: 645016

Responsible for the performance standards for the centre in collaboration with the Ops heads and as per the strategic plans of the organization

Operational Responsibilities:


- Devise and implement action plans for achievement of financial targets of the centre 


- Overall revenue and collection of the Center Responsible for the collection from booked patients.

- To manage the complete business operations. 


- To ensure the smooth running of the centre


- To control the cost- expenses of the clinic.

- Generation of business and revenue for the center. 


- Preparation of various report as desired by management. 


- Ensuring that the employee morale is good and team spirit is maintained and ensuring the motivation and employee engagement activities of Centre 


- Counsel the patients and the accompanying family members about the benefits and risks of IVF transparently to enable the conversion of appropriate cases.

- Provide with details to the patients and the accompanying family member about the formalities & procedures that will be followed in cases of successful as well as failed cases of failure.

- Keep track of the patients progress and keep the referring OB- GYN Specialists informed at periodic intervals.

- Facilitate the engagement of referring OB- GYN specialists by ensuring that the patients who had successful IVF are directed back to the OB- GYN specialists who referred them. A patient calling for appointments & follow up for booked patient 


Responsible for conversion of OPD patients and responsible for revenue generation from booked patients minimum conversion rate of 70 % Monthly Feedback and productivity analysis. 


- Ensure proper cash handling at reception and proper handover to the finance dept.


- Oversee the processes, procedures, equipment and other facilities employed in IVF and ensure highest standards are followed through in all of the following semen/ Ovum collection, storage, fertilization, implantation and other related sub- processes.

- Ensure that in cases of IVF failure the necessary formalities & policies are followed and the agreed reimbursements are made.

- Ensure timely, accurate and legible documentation is followed by consultants, investing doctors, RMOs, Nurses, Semenologist, embryologist and everyone concerned with patient care.

- Ensure the maintenance of highest standards of hygiene and cleanliness in order to achieve least number of hospital acquired infections.

- Oversee safekeeping of centre medical records and ensure availability at all times for auditing & reference purposes.

- Maintain a database of total no of cases referred, direct walk ins, patient referral, successful ones, failure rate, reasons for failure and regularly update it to the Medical Director & Ops Head

- Maintain an efficient patient feedback and response system to gather feedback and responding to problems in a timely manner.

- Oversee procurement, materials management and inventory management and ensure cost effectiveness.

- Coordinate with the Center Medical & Quality Manager and ensure that all clinical policies and procedures within the Center meet the requirements of NABH, State/ Local rules & regulations and other licensing or accrediting bodies.

- Conduct periodic clinical and medical reviews along with the Medical Advisory Board and ensure timely execution of the initiatives/ follow up activities.

- Monitor the performance of the Center in terms of revenue & profitability against targets take corrective steps as required. Undertake cost optimization initiatives such as reducing the usage of consumables, monitoring Fixed & variable costs etc.

- Ensure that medical waste management system is in place according to standards.

- Ensure that ethical Medical practice is followed at all times at the center.

- Interact with patients and attendants and building lasting relationships.

- Assist and coordinate with the center level sales head in establishing the brand in the locality/ area/ city through various sales and marketing campaigns.

- Act as an escalation point for all operational issues related to the facility and take suitable action by interfacing with the concerned stakeholders. 


- Develop the annual budget with the assistance of the Finance team. 


- Monitor the budget utilization and other financial measures for the department; 


- Study and analyze causes for significant deviation from a budget and take corrective action for the same, if required. 


- Ensure timely refund of money to patients in case of unsuccessful treatment by coordinating with the Finance team. 


- Oversee if the right number and quality of manpower is hired in accordance with the manpower planning. 


- Establish performance requirements and evaluate the work of reportees in order to achieve the department goals and develop reportees who are unable to meet expected performance levels. 


- Nominate the RMO's for IVF training programs for continuous improvement of procedures. 


- Support HR in investigating and resolving critical attrition and increasing employee engagement levels at the center. Oversee duty rosters in order to ensure effective utilization of manpower. 


- Manage the outsourced staff and ensure the efficient running of the center.

- Responsible for Clinical KPIs evaluation and analysis Scheduling and supervising appointments of patients with doctor 


- Ensuring the proper distribution of patients among doctors 


- Preparation of duty roaster for doctors for PCP and Sunday Duty and Coordinating with the doctors for the marketing activities.

Qualification: MHA / MBA from Healthcare background.

- Experience min 4 to 8 years experience hands on experience in handle an independent healthcare unit (Maybe single specialty or Multispecialty)

- Should possess good leadership and command position at the centre level Preferably candidate from IVF industry would be added advantage

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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