Posted By
Rohit Vinayak
Practice Lead - Fashion Apparel Retail & FMCG Industry at New Era India
Last Login: 15 January 2024
2725
JOB VIEWS
192
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2
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Posted in
Sales & Marketing
Job Code
665121
AVP - Marketing (No 2 in Command), Reporting to Head of Marketing
Our Client is a Global Multinational Company in Consumer Facing Industry and in India, client is in TOP 3 Ranking.
We are looking at a Sr Leader who can Head the Entire 'BTL' / 'Trade Activation' / 'Event Activation' / 'Product Launch Communication Programme Design' / 'Trade Scheme Activation'.
This is a Team Handling Role - DGM Level People will report into this position. So Candidate Must be very Strong in team handling.
Candidate must be 15 Yrs+ work experience in handling BTL Activation Programme.
This position will Head BTL at National Level.
As the Client, operating Industry has a very Vital role to play in overall Marketing Function. This is why we are looking for Such a Sr Person.
Summary / Job Profile
To establish and drive a comprehensive - Below the Line - activation strategy for the Company to enhance awareness and generate trials (footfalls) in target markets.
Key Responsibilities
- Planning and review of Regional Marketing Calendar.
- Build a comprehensive BTL (- Below the Line- ) strategy for the brand.
- Build a national BTL calendar encompassing regional festivals and key marketing events.
- Work closely with regional heads, regional marketing teams to identify specific areas of focus and implement plans to address the focus areas and deliver on key metrics.
- Analyze region performance and review the calendar to target relevant KPIs.
- Use brand events effectively to communicate brand attributes.
- Continuously monitor competition activities on ground to modify strategies accordingly.
- Deploy best practices and successful marketing initiative across regions.
New Product Launches.
- Develop comprehensive market / catchment understanding for new markets and plan activities to drive performance of new stores.
Brand Plan.
- Participate in development of marketing strategies and brand building exercises to increase market share.
- Standardize creative communication across touch points by adhering to the Brand Manual.
- Leverage Relationships and Develop Partnerships.
- Leverage CRM date to plan and target specific catchments.
People management
- Build, coach, develop and motivate the team to meet and exceed performance expectations.
- Manage and motivate the team to ensure high engagement levels.
- Lead them through example and timely feedback on their training and performance.
We are looking for candidates who are very strong in Brand Activation, Trade Marketing.
From Media / Agency or RETAIL Industry background.
For more information, please speak with me on 7835849134 or connect at LinkedIn
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Posted By
Rohit Vinayak
Practice Lead - Fashion Apparel Retail & FMCG Industry at New Era India
Last Login: 15 January 2024
2725
JOB VIEWS
192
APPLICATIONS
2
RECRUITER ACTIONS
Posted in
Sales & Marketing
Job Code
665121