- Formulate an overall marketing strategy - Responsible for the overall brand building, brand campaign by ensuring effective and comprehensive advertising and public relations plan. - Develop a desired market positioning - Formulate the marketing calendar for the year in terms of the marketing initiatives, branding and promotional activities and ensure effective implementation of the calendar. - Revenue generation - Conduct periodic benchmarking with competition to identify and adopt industry best practices and innovative processes from overall customer experience perspective. - Work with the creative agency to formulate and finalize various creative assignments - Formulate the annual marketing budget EVENTS:- - Formulate the annual events calendar at the beginning of the year Advertising &amp; PR :- - Responsible for developing the annual advertising plan, public relations plan and ensure a cost effective media buying, quality checks, standardisation and periodical review - Review and approve the Advertising and PR strategy, assess the credibility and commercial feasibility and finalize the advertising and PR agencies covering event Digital &amp; Social Marketing :- - Advising and sharing the strategy with the digital team on the digital communication plan. - Conceptualize and device strategy framework for various digital platforms. Digital Agency. Required Candidate Skills:- - MBA (Marketing) and/ or Post-graduation in Public Relations (Mass Communication, etc.) - 12 - 15 years of experience. Preferably from Luxury Brands. - Good exposure to creatives - Exposure to Marketing of Luxury preferred.

Chennai

Assistant Vice President - Marketing - Luxury/Retail/Media 

Assistant Vice President - Marketing - Luxury/Retail/Media  ,Job Description for Assistant Vice President - Marketing - Luxury/Retail/Media  in PSS in  Chennai for (12-16) years of experience. Apply Now!

Job Description for Assistant Vice President - Marketing - Luxury/Retail/Media  in PSS in  Chennai for (12-16) years of experience. Apply Now!