12/01 Ganesh
Director - Operations at Core Edge Solutions

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Assistant Vice President - Marketing - eCommerce Startup (11-14 yrs)

Bangalore Job Code: 294805

Our client eCommerce start up based in Bangalore is looking for Marketing-AVP Bangalore.

Job Description:

AVP Marketing will play a special role in overall Marketing team. This position will play a key role in Strategies the on ground marketing activities, consumer engagement & lead generation through various BTL activities, communication, brand building and conversion.

Job Details:

Experience: 12+ years

- Should have experience in handling Team PAN India

- End to End execution of BTL marketing campaigns, including conceptualization, ideation, road show, events & other innovative forms of consumer engagement in various touch points

- Should be able to analyse & measure the effectiveness of each campaigns.

- Ideate and implement lead generation campaigns and strategies to drive sales & ROI

- Create innovative on ground marketing campaign targeting mass consumer between age group of 35 - 50 years of age

- Should be able to identify various touch points of these targeted consumers & conduct various activities to engage & generate leads for the company

- Should be well versed with all logistics & operations issues of managing large consumer based BTL activities

- Should be able to measure quality of leads & finally resulting in qualitative sales.

- Should have good contacts with various marketing agencies & be able to drive them for implementation.

- Should be able to do Alliances and Partnership with different brands

- Creative and independent work ethic while also able to collaborate with team

Key Requirements

- MBA / post graduate from reputed college [Known College]

- Should be able to manage BTL agencies for all execution work

- Willing to work at odd timings

- Experience in working for a large BTL agency managing Mobile companies/FMCG /FMCD consumer durable accounts would be preferred

- Candidates from large reputed agencies with exposure to managing big clients for BTL activities can also be considered.

- Candidates from FMCG / Consumer durable companies with promotions experience would be highly desirable.

Kindly apply asap

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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