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11/01 Nishit
Community Manager at FameFlock

Views:642 Applications:227 Rec. Actions:Recruiter Actions:0

Assistant Vice President - Growth Marketing - Education (7-12 yrs)

Anywhere in India/Multiple Locations Job Code: 880810

What you'll do:

- Evolve and lead a high performing growth marketing team who will partner with other key business teams

- Develop scalable strategies for customer acquisition and retention that balances investing in mature, high-performing channels with testing emerging channels.

- Continue to refine and expand our channel strategy across all mediums: SEO, SEM, display, social, content, affiliates, email.

- Deliver actionable insights by synthesizing information from across online and offline channels.

- Provide proactive insights and analysis on strategic challenges and new marketing opportunities.

- Develop a holistic view of our customer lifecycle and how growth can positively impact that lifecycle.

What you'll need:

- Deep understanding of performance marketing, content strategy, and analytics. A data-driven strategist who has lived in a rigorous LTV/CAC world.

- Self Serve in B2C experience is a must.

- Outstanding communication skills, and the presence and experience to drive cross-functional teams toward measurable outcomes.

- Strong data driven problem solving skills, eye for extreme details and process led.

What's in it for you:

- Marketing: Own consumer / user traffic, conversions and revenue growth

- Own, define and drive growth strategy across consumer segments, geographies, categories, products and channels

- Own Go to Market and drive roadmap to achieve daily, weekly, monthly, quarterly revenue

- Build your team: Hire and mentor the team - brand, marketing, content, analytics etc

- Insights: New User, New Campaign, New Channels, New Categories / Products, Automation to beyond metro, beyond google, next 500 million users

- Analytics: Market Research, Consumer Insights, Competitive landscape, Business Intelligence

- Stakeholder Management: Drive growth through Brand, Marketing, Product, User Experience, Category, Operations, CS

- Special Projects: Lead business critical special projects involving stakeholders across functions like marketing, operations, catalogue, product, business development etc.

Women-friendly workplace:

Maternity and Paternity Benefits

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