Talent Acquisition & BD at Right Advisors
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Assistant Vice President/Director - Marketing - Education Startup (6-8 yrs)
- Prepare a 360 degree marketing road-map for the business with medium (3-6 months) and long-term goals (1 year)
- Brainstorming new ways of segmenting potential customers and means of communication, leading to quick-test pilots (what works/what doesn't) to increase relevant user-traffic
- Identification of new markets/opportunities for growth in India (Tier 2-3) and International markets
- Budget and execute multi-channel lead acquisition strategy (digital/offline) in conjunction with the business team's requirements
- Develop, implement, and refine retention marketing strategy to drive cross-sell/upsell and improve DAU, WAU, MAU
- Build an experimentation framework and conduct A/B experiments with clear success/failure metrics to improve funnel effectiveness and also feedback into the product what consumer journey influencing experiments can be turned into product features to broaden the funnels.
- Measuring and reporting performance of growth marketing campaigns at a cohort level and assessing against goals (ROI and KPIs)
- Define an effective communication personalisation strategy basis user behavior on platform and deploy recency, frequency and monetary value based optimisations
- Partnering with the creative teams to advise on compelling ad copies (Images & content) for various mediums and channels, developing test ideas, and managing A/B testing
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