Assistant Vice President - Retention/Digital Marketing - Internet/eCommerce

Assistant Vice President - Digital Marketing - Internet/eCommerce

Responsibilities :

- To develop and implement a cohesive marketing plan to increase acquisition and retention

- To set immediate and long-term goals for internal teams

- To lead the Marketing team and elevate its level to a skillful, efficient industry-leading unit.

- To track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behavior, usage and spend.

- To analyze the customer journey and identify key touchpoints in the customer's interaction to optimize customer activation and retention.

- To prepare regular reports and presentations on marketing metrics.

- To conduct market analysis to identify challenges and opportunities for growth

- To provide guidance and ideas to organize effective marketing events

- To track competitors' activities

Requirements :

- 6+ years of experience in leading both acquisition and retention, as well as designing and implementing successful marketing campaigns

- Advanced knowledge of SEO, marketing analytics and SEM

- Strong leadership skills and proven expertise in elevating team members to a high level of performance.

- Advanced Excel skills.

- Ability to creatively solve business problems through strategic and innovative approaches.

- Ability to work with various teams in a complex environment, ensuring the timely delivery of multiple projects.

- Highly analytical with the ability to collate, analyse and present data, and drive clear insights into decisions that improve KPIs.

- Ability to effectively communicate and manage relationships with senior management, company divisions, and partners.

- Preferably have Gaming or E-commerce industry experience