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07/10 HR
Admin at Arthan

Views:2079 Applications:588 Rec. Actions:Recruiter Actions:579

Assistant Vice President - Digital Marketing & Branding - Internet/Online (3-7 yrs)

Mumbai Job Code: 854162

AVP - Digital Marketing and Branding


Job Description :

- Drive the Digital marketing activities of PRODUCT SERVICES across all online media.

- The person would be responsible for developing & executing online marketing campaigns / initiatives with the goal of increasing brand awareness, engagement and revenue.

- A data-driven marketer who is passionate about delivering business performance through online marketing.

- We want to use innovative digital strategies and not just ad-spend to acquire users.

Key Responsibilities :

- Spearheading the entire Digital Marketing activities

- Goal - Drive traffic to the website of potential customers looking for services, with the metric being number of requests submitted and not visits

- Define online advertising strategy and creation of multichannel advertising campaigns

- Google SEM, Facebook (paid ads, engagement on groups) across our service offerings

- Create, manage, optimize ad spend across these in a data driven approach

- Conversion funnel optimization based on changes in adwords, targeting, bidding, choice of landing page etc

- Strategizing, Planning & Executing activities for all SEO / SEM / SMO / SMM / ORM / Apps marketing

- Responsible for Optimizing web traffic and performance metrics like CTR, engagement, lead generation, conversion, site ranking and open rates / opt-outs.

- Email marketing strategies to drive higher returns

- Developing highly effective & creative demand generation initiatives

- Constantly innovate on channels and advertising to build a competitive differentiation

Key Competencies :

- In-depth knowledge and experience about various products that aid in these efforts. Viz Google AdWords, Facebook ads internal tool

- Experience in managing and optimizing SEM and Facebook campaigns across online channels to accomplish business goals

- Certified in Advance Search as a Google Adwords professional and in Web-Analytics as a Google Analytics Professional (preferable)

- Passion for marketing consumer internet product, strong analytics driven approach combined with eagerness to talk to users and create the best campaigns

- Experience of driving innovative customer acquisition through digital marketing in/for a product startup is preferred

- Strong communication (Verbal and Written)

- Self-starter and ability to work with minimum supervision

- Good knowledge about website design and UI / UX

- Team Player, flexible and open to changing priorities

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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