Role : AVP
Job Purpose :
- Drive strategic marketing efforts for Asset & Liability Products to achieve business objectives
- Deliver Acquisition, Spend & Engagement through extensive offline, digital & owned assets and use analytics for tracking, optimization & deliver ROI
- Multi layered & intensive stakeholders management across Business Partners, Agencies (Media, ATL & BTL creative) and Economic Departments
- Define & implement innovative Digital First solutions across the suite of products, such as online acquisition, volume increase and customer experience for New To Bank and Existing customers
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