Assistant Vice President - Digital Marketing - Advertising Firm

Assistant Vice President - Digital Marketing

Key Responsibilities :

- Serves as the in-house SME (subject matter expert) for digital content

- Lead and executes the development of content, marketing planning and execution capabilities across social, mobile, email, online media and web

- Work closely with the cross functional teams, external agencies and technology vendors to successfully launch digital initiatives efficiently

- Take the lead on bringing to light new insights and ideas on improving brand health and business using digital channels

- Keep the marketing team updated on emerging trends and technologies

- Lead and manager SEO and social media programs

Demonstrable BASIC Competencies :

- Creative thinker with excellent listening and communication skills

- Must possess knowledge of terms and concepts used in Digital Marketing

- Working knowledge of MS office

- Familiar with Web analytics