Assistant Vice President/Deputy Vice President - Marketing - BFS

AVP/DVP- Marketing

Role : DVP - Product Marketing and Events

Reporting : Head - Marketing

Location : Mumbai

Job Description :

Product Marketing :

- Spearhead the product marketing function for the organization

- Define the Go-to-Market strategy for new and existing products

- Work along with the Brand Management team to define the brand proposition for the products depending on the target segment

- Create learning and development programs for internal sales force and partnership distributors for specific focus products

- Conduct roadshows, awareness campaigns, and all other marketing activities in case of a new product launch

Events Management :

- Take complete ownership of the events management function for internal and external events

- Work closely with internal departments to successfully market and conduct critical events such as Townhall, Offsites etc

- Responsible for the complete event lifecycle including vendor management

Campaign Management :

- Complete ownership of the cross sell/up sell marketing activities

- Provide marketing support to the CRM & Renewal and Retention teams

- Application of both traditional and digital mediums to reach out to the existing customer base