Assistant Vice President/Deputy Vice President - Corporate Communication & Public Relations - Insurance

Responsibilities :

External communication :

- Develop strategies for communicating with the target audience.

- Key responsibilities include precisely identifying the target audience, conducting research, benchmarking, goal-setting, and establishing measurement criteria for public relations programs

- Administering all operational issues related to execution and message delivery.

- Monitor, analyze and communicate program execution results monthly in adherence to the objective determined

- Develop a comprehensive evaluation matrix to measure the effectiveness of the campaign

Internal communication :

- Drive a culture change in the group through a strong internal communications programme

- Manage the delivery channels for internal communications

- Work closely with senior stakeholders in designing and implementing targeted internal communications programs

- Ideating and drafting internal communications and executive communication content, both written and audio-visual

- Be the central coordination point for Group newsletters

- Work in close coordination with HR in driving employee engagement

Qualification & Experience :

- Post Graduate (Mass communication preferred)

- At least 10 years- experience in the domain, in the service industry

- Preference will be given to candidates who are working in the BFSI Industry

- Candidates should be currently working on the client side and not agency