Assistant Vice President - CRM - Retail

Assistant Vice President - CRM

Job Description :

We have been retained by a large retail company to recruit AVP CRM.

Key Responsibility :

- As a CRM Strategist you will play a leadership role in developing innovative, data-driven, multi-dimensional strategies and tactics to improve customer and business outcomes for strategic CRM client engagements, and an implementation lead role in helping bring those strategies to life.

- An inspirational leader of people and used to managing complex and innovation CRM strategies to a large audience base

- Ownership and full management of the overall CRM and loyalty strategy to all sets of customers

- Foster a inquisitive culture and encourage innovation to ensure everything is optimised and everyone works closely with other teams to streamline and optimise customer journeys

- Full budget responsibility for the CRM budget

- Work closely with the Insight & Analytics team to enhance audience segmentation and customer modelling and campaign performance reporting

- Define measurable KPIs and regularly review campaigns against strategic objectives.

- Develop and take full ownership of in-life marketing contact journeys for multi-channel retention, growth and re-activation lifecycle campaigns.

- Keep up to date with new technologies including AI and propose recommendations for further enhancements to the CRM activity

- Designing and implementing effective marketing techniques for the purpose of driving new customers

- Ensuring that the company's CRM systems are providing effective sales funnel

- Using CRM systems for monitoring company's relationships with the existing customers

- Reviewing and selecting suitable CRM software for our company

- Planning as well as managing marketing campaigns through various channels

- Setting specific strategies for retaining the existing customers