A mid sized fast growing Life Insurance company is looking for an AVP who will head its Channel Marketing function. The position reports into SVP -Marketing and is based in Mumbai. The company is specifically looking for ONLY people from INSURANCE INDUSTRY. People from Banks and Financial Institutions may apply. Applications from any other industry will be REJECTED. The JD is given below: 1. Purpose of this job This role is key in helping the CMO establish the insurer as one of the most trusted Insurance brands while driving the ideology of being Simpler, Smarter and Faster for our customers, distributors and employees alike. The role requires strategic and independent engagement with distributors, partners and strategic initiative teams of the sales channels. The role holder will develop high impact programs to deliver agreed KPIs in a way that it not only deepens our affinity with their customers but also helps win share of mind of their employees for our brand. 2. Key Dimensions of the role Area Nos/Metrics:&nbsp; - Develop Banca (B2B2C) and Channel marketing Plan - Comprehensive annual plan signed off by partnership / channel strategy team and partners - Improve brand visibility amongst the customers and distribution partners (including agents) - Feedback from channels and partners - Improve distributor satisfaction with the brand - NPS - Deliver marketing funnel KPIs - Leads generated and business origination - Conceptualising and running cross-sell programs - Penetration and Cross-sell index - Improving brand's penetration in partners- business - Productivity per branch, share of business - Expense / budget management - Cost of acquisition and budget utilisation - Compliance and risk adherence - 100% adherence to compliance and regulatory requirements from brand/marketing - People management (Three member team to support the delivery) - EPS and Feedback 3. Key Deliverables in the Role - Key contact for partners, partnership teams and channel strategy teams for all Trade, Events and BTL Marketing. - Responsible for anchoring support from all marketing and other support functions for delivering marketing KPIs to key partner such as bank branch activation, agent recruitment, lead funnel management etc - Develop BTL marketing strategies aligned with the brand strategy - Ensure adequate brand visibility, availability of product, sales literature and sales augmentation material with partners and branch offices - Conceptualise and execute high impact promotions, on-ground activities, sales incentive programs (for bank partners) and customer engagement programs. - Cultivate strategies to drive up distributor NPS while working with stakeholders across the organisation - Take ownership of BTL agency and ensure KPIs are defined and met - Work with Corporate communication, Brand and Digital team to ensure consistency of brand communication - Oversee new product launches, employee town-halls, leadership conferences and events 4. Experience and Skills Required - Post graduate in management / marketing diploma - Minimum 10 years overall experience in BTL, trade, channel or banca marketing with minimum 6 years- experience in financial services preferably with large bank(s)/ insurance company - Proven track record of delivery (strategy to execution) in organisations worked for - Good understanding of brand management, digital marketing and sales promotions - Excellent written and spoken communication skills - Strong relationship management skills - Creativity and strong project management abilities - Strong focus on execution while managing multiple initiatives - Excellent interpersonal skills for collaborating with colleagues, manging team, and representing the organization with partners - Strong data analytical abilities and presentation skills - High energy and go-getter attitude 5. Organisation Structure Details where this role fits in ( This should capture the organisational relationships, both reporting and non reporting that the role holder manages. For horizontal and matrix relationships, mention as many relationships as are relevant. ) Position Position Reports to SVP - Marketing Reportees of the position Dy Manager - BancaPartner Marketing Manager - BTL Dy Manager - Channel Marketing Horizontal Relationship 1 Corporate Communication Horizontal Relationship 2 Digital, Analytics and X-Sell

Mumbai

Assistant Vice President - Channel Marketing - Insurance 

Assistant Vice President - Channel Marketing - Insurance  ,Job Description for Assistant Vice President - Channel Marketing - Insurance  in Antal International in  Mumbai for (12-25) years of experience. Apply Now!

Job Description for Assistant Vice President - Channel Marketing - Insurance  in Antal International in  Mumbai for (12-25) years of experience. Apply Now!