Assistant Vice President - Brand Management/Marketing & Communication - Gaming Industry (8-12 yrs)
AVP Brand, Marketing & Communication - Early Stage Gaming Industry
- Develop, implement, analyze, and iterate cohesive marketing plans to increase brand awareness, consideration, and adoption
- Set current and long-term goals for internal teams and allocate resources accordingly
- Lead the Marketing team and elevate its level to a skillful, efficient industry-leading unit
- Research, meet, shortlist and onboard external agencies as needed
- Plan, review and monitor the Department's budget
- Build relationships with media and stakeholders through creative PR strategies
- Monitor all marketing campaigns, across digital and non-digital mediums, and iteratively improve them by focusing on customer behavior, usage patterns, spends and other data driven insights
- Design and prepare regular MIS and presentations for the management
- Conduct market analysis to identify and understand the needs, desires, and constraints of target audience
- Analyze the customer journey and identify key touch points in the customer's interaction to optimize customer activation and retention
- Conceptualize, drive, and implement effective marketing events
- Forecast hiring needs for the Department and drive recruitment
- Track Competitor activities, USP's and new product launches
- Track brand awareness metrics
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